The packaging industry has been experiencing new changes in recent years, which are constant changes in interface, design, and materials. These changes and fluctuations take place under the influence of new trends. In today's article, we will learn about the 5 main trends affecting the packaging industry
Many years ago, product packaging was born with the main role of packing, wrapping, preserving, displaying and helping to transport products to consumers intact. However, over time, businesses gradually began to pay more attention to design, interface images, fonts, brand logos, and packaging messages because at this time, customers began to seek aesthetic value and higher reliability. This change in direction is to keep up with market trends and tastes
Top 05 trends strongly affecting the packaging industry
1/ Development trends in e-commerce
The rise of e-commerce requires businesses to consider creating strong competitiveness for product packaging. Selling on e-commerce needs to have an attractive interface that makes a strong impression on customers because it not only simply provides product information but also is an ideal marketing tool to millions of potential customers. E-commerce always has a dominant relationship and impact on product packaging design.
2/ Social media trends
It is undeniable that social networking sites such as Facebook, Zalo, Instagram, Tik tok… are an unlimited sales network for businesses. The number of people participating in social networks increases rapidly every minute, so businesses often put their products on these sites so that customers can know more, promote and improve sales
3/ Diverse customer preferences
Customers’ preferences are completely different, which reflects individuality. That is why each store displays a wide variety of products on the shelves of a certain category. This is to satisfy customers’ desire for variety.
Businesses will conduct surveys, statistics on customer preferences, tastes and interests, and from there will change the details and content in the packaging design so that the product receives the attention and satisfaction of customers. Packaging design must always be diverse, keeping up with customer preferences at each stage
4/ Fast delivery service
The emergence of express delivery services has made it faster and more convenient than ever to get products to consumers. However, when this trend began to appear, businesses needed to produce packaging with sustainable and lightweight materials to facilitate the transportation.
5/ Environmental factors
The excessive use of plastic packaging will cause the amount of non-degradable or difficult-to-decompose waste to increase rapidly, causing environmental pollution incidents in recent times. Therefore, businesses need to create "green packaging" to meet the criteria of being environmentally friendly. The choice of packaging materials will range from virgin plastic to recycled plastic, biodegradable bags, etc.
CONCLUDE:Changes in the packaging industry are necessary, which helps your business keep up with current trends to create a unique mark for your products, meet the needs of customers, and make them your customers
